Social Media Campaigns

The Project: Voya Financial & Investment Management

Introduction new brand elements (i.e., orange emphasis, Voya bar) and create consistent templates for use on Instagram.

The Project: 529 College Savings

Annual 529 Campaign (May 29) | Instagram Strategy

Overview:

Tomorrow’s Scholar campaign to promote giving on Annual College Savings Day, May 29 (5/29). The focus of the plan was it is never too late to start saving:

• Developing content to increase engagement rates across platform

• Supporting PR campaign and strategic messaging across Facebook

• Utilizing custom photography and artwork with stock photos on Instagram for a cohesive feed

• Engage parents, grandparents encouraging investing in children’s future educations.

• Managing community management and social networking efforts

Strategies and Tactics:

• Plotted social media content calendar with key messaging beginning on May 1st.

• Cost of College: Past, Present, Future

• Best time to start saving: NOW!

• Gifting times: Birthdays, Holidays, Graduations

• College savings day - 5-29

Key campaign wins:

• Growth of 500+ followers accounts for increase of 569% increase in community

• Increased post engagement by 200% to an average of 24 engagements per post

• Created cohesive feed that has boosted awareness for account

• Strategy built an audience and suggest gifting for future events